MOLIN LAB / BOOK 01

The difference between B2B and B2C is like selling to Jørgen or Jørgensen

Almost the same name. Two different buying experiences.

A sideways look at selling to businesses and consumers. Who places the order, who approves it, and who actually uses the product? Jørgen and Jørgensen sound almost the same. Their buying habits might, too, until somebody asks for an invoice.

Fictional book concept · Display only