MOLIN / ABOUT THE PROJECT
Because someone should have stopped us.
Familiar products. Completely wrong ideas. A creative design project by Mikkel Molin.
Explore the collection
The familiar. Completely wrong.
MOLIN starts with a simple question: what happens when something ordinary gets an ingredient or an idea that nobody asked for?
Drinking gorgonzola, chili tissues and bacon shampoo are some of the answers. The packaging takes itself seriously. The contents make that a little harder.
Developed with care, despite the warnings.
The project brings together concept development, product copy, AI-generated product images, visual design and E-commerce.
For me, it is a way to show how an unlikely idea can become a coherent digital experience: from product and story to catalogue, product page and bag.
Genuine fantasy.
All products and prices are fictional. Explore and fill your bag, but we do not accept payments or ship products.
The bag is part of the experience. No order is created, and there is no payment or delivery.
The person behind it.
My name is Mikkel Molin, and I work with E-commerce and digital development. MOLIN is part of my portfolio, bringing my experience in photography, design and digital customer experiences together with my sense of humour.