Strategy into execution.

For more than 15 years, I’ve been working at the intersection of business, technology, and people – building and developing e-commerce solutions that create real impact.

I specialize in turning strategy into execution. From large-scale B2B platforms to integrated digital ecosystems across markets, my focus is always the same: to create solutions that are commercially strong, technically solid, and user-centric.

My experience includes working with digital transformation, platform development, and AI-driven solutions within FMCG.

My approach is hands-on, data driven, and business oriented.

I believe in ownership, clear direction, and collaboration across teams.

E-commerce is not just a sales channel.

It’s an integrated part of the business and a driver of growth.

If you’re looking for someone who combines strategic perspective with operational execution and who understands both business and technology  you’ve come to the right place.

Let’s build something that makes a difference.

My background spans photography, production leadership and commercial platform operations: from setting up an in-house studio at Audio Media and assignments for Magasin and Kunde & Co to Smartguy’s visual media team, Struer Boats and B2B E-commerce at Royal Unibrew.