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E-Commerce Manager, Royal Unibrew (FMCG, C25)

Responsibilities:

Manage Royal Unibrew DK’s B2B platform

Driving the implementation of a channel strategy for on-site personalization, enabling dynamic content, recommendations, and upsell modules based on customer segment and behavior to increase relevance and basket size

Business owner for the implementation of Møller, Royal Unibrew’s AI assistant, working closely with an external consulting firm with responsibility for use cases, prioritisation, and value creation based on data from BI, Adobe Commerce, NPS, and CRM

Implemented automated SKU replacement logic, enabling real-time product substitution based on warehouse availability and customer groups, improving order completion rates and reducing lost sales.

Leading member of the business team, responsible for the development of the international app

Rollout of Adobe Commerce in Norway

Achievements:

Turnover of DKK 921 million in 2025, up from DKK 680 million in 2024, representing 510% growth since 2021

Initiated and served as Product Owner for an AI-powered email-to-order solution. The business case calculated potential savings equivalent to two FTEs.

Increased NPS from 10 in 2021 to 44 in 2025 (measured biannually)

Improved upselling and cross selling capabilities in e-commerce compared to telesales, resulting in a 20% increase in basket size and a 25% growth in SKU range.

Increased e-commerce order share from 17% to 65% (versus telesales)

Additional Projects:

Responsible for Craft Makers Collective, Natholdets Julekalender, and the world’s largest virtual beer tasting, recognized by Guinness World Records, Danish Digital Award, and the Rambuk Prize.

E-Commerce Manager, Justsupreme

Responsibilities:

Managing the B2B.dk, B2B.eu and B2C.dk platforms

Managing the external vendors

Implementing EDI solutions for B2B customers

Integrate inventory management and accounting systems

Achievements:

Delivered a growth rate of 70% in 2020

Built and maintained Amazon feeds for private‐label products

Independently migrated 7,000 SKUs from Magento 1 to 2

E-commerce Manager at Struer Boats and Kanokajakcenter

Responsibilities:

Built and managed Kanokajakcenter.dk webshop, including four sub shops and a brand store

Integrate POS, ERP, inventory management, and booking systems

Managed external developers on technical projects

Achievements:

Developed and relaunched the Struer Boats private label brand, executing marketing campaigns across the Nordics, Germany, and the UK

Visual Media Manager, Smartguy A/S

Responsibilities:

Managed and expanded the visual media department from 2 to 15 employees

Directed photo and video production for 70,000 products annually

Project managed print, outdoor, and commercial film productions

Achievements:

Awarded the E-commerce Award in 2012 and 2013