B2C · B2B · D2C · Brand development
Struer Boats & Kanokajakcenter
From webshop and booking to an own brand across markets.
From January 2013 to June 2019, I worked with Struer Boats and Kanokajakcenter. I built and operated webshops, worked on integrations and marketing, and relaunched Struer Boats as a private-label brand.
- 4
- Subshops
- 1
- Dedicated brand store
- 2013–2019
- Building, developing and operating
Building and operating the shops
I built and managed Kanokajakcenter.dk with four subshops and a brand store. The work covered B2C, B2B and D2C across markets.
I was responsible for development and daily operations and coordinated external developers and technical suppliers.
The systems behind the purchase
I worked on POS, ERP, inventory and booking integrations. The webshop needed to work with the systems supporting the wider business.
The role gave me practical experience of the connections between sales, product data, availability and everyday workflows.
Relaunching Struer Boats
I developed and relaunched the Struer Boats private-label brand, including campaigns across the Nordic region, Germany and the United Kingdom and coordination of E-commerce and digital marketing.
The experience
The role combined product, brand, sales, technology and operations. It meant taking practical responsibility for making the business work, in the shops and in the systems behind them.
Commerce and marketing in the same role
I was E-commerce Manager at Kanokajakcenter and Marketing Manager at Struer Boats. I worked with online and offline marketing, SEO, SEM and social media, with ongoing analytics reporting.
The webshop ran on Magento with four subshops and a brand store. I managed external developers, including partners in Denmark, Ukraine and Bangladesh, according to the requirements of the assignment.
Own brand and production
My work with Struer Boats also included starting private-label production in China. It extended the role beyond the sales platform to product, production and marketing.