Smartguy

From a small department to a larger operation

I grew the visual media team from two to 15 employees. The role covered people management, planning, workflows and external partners.

My photography background gave me practical experience of the studio work and the ability to assess both creative quality and daily production needs.

Content for 70,000 products a year

I was responsible for photography and video production for approximately 70,000 products annually. The content formed part of the sales channel and needed to work for customers as well as the production team.

The job combined creative work with daily operations: people, capacity, quality and deliveries.

More than product photography

I also project-managed print, outdoor and commercial film production, coordinating different formats, deliverables and external partners.

I applied my photographic and graphic experience to a broader production and management role.

Part of an award-winning E-commerce business

Smartguy received the Danish E-commerce Award in 2012 and 2013. I was part of the business and team that contributed to those results.

What I bring forward

Visual content needs both creative judgement and effective operations. Smartguy gave me a practical foundation for leading specialists and making production work within a commercial business.

Budget responsibility and board reporting

At the end of the period, I was responsible for an operating budget of DKK 14 million. I reported monthly to the board, including on the budget, alongside daily management of the department.

The production also involved coordinating up to six freelance models a day. The role combined people management and creative judgement with budgeting, planning and daily production.